Fender's new 'Acoustasonic'.
There's quite a gushing article about it here
https://www.wired.co.uk/article/fender-acoustasonic-guitar
Parts of which I suspect have been cut and pasted directly from Fender's own press release.
It seems to be a sort of acoustic focused variant of the Line 6 Variax concept with several acoustic 'voices' and some solid bodied electric ones all available on one instrument with the promise of none of the feedback issues sometimes associated with putting an acoustic through an overdriven rig or pedals.
Personally I like the aesthetics but I'd to have to be really impressed with it before I decided that I really needed to own such a thing.