Some time after Gibson repositioned themselves in the market as a luxury, lifestyle brand, I get the impression they sort of over-relied occasionally on the brand. It'll be interesting to see where they go as the guitar market drops off a bit. I don't know what he new generation of players are into these days, but I get the impression there's a lot more competition out there now for the established classics, and more readiness in the market to go outside the "originals" for the classic desis even if the guitar market remains fairly robustly conservative in terms of design, materials, w.h.y.).