Leaderboard

Ha, well that rules me out!

Of course, they’d get a head start by letting an influential member of a well-known guitar forum have one for review purposes.... Just sayin’

I believe they're open to doing work for a big brand, though TBH I'd rather see them succeed on their own. I have a feeling it's going to be the 'Made in China' image they're going to have to get past more than being a new brand, but we'll see. Asia has shed the image it once had. Fender Japan took a bit to be viewed as well as it is now - ironically, I think it took Fender shifting its European / US targeted midprice line to Mexico for the Japanese guitars to really start to be prized. Korea was very much loo0ked down on at a time, now it's China.... I wonder if Chinese manufacture will begin to getsome respect when the very cheapest stuff moves again to Africa? (not impossible, especially for an EU market, and Chinese conglomorates have been investing heavily in several central African nations over the last decade). It'll be interesting if their new UK representation can get them reviewed in the UK guitar press, that could be a big help. While the right to stamp "Fender" on the top end would certainly help them shift units, I suspect there's a niche market there for people who like the idea of a Suhr or similar, aren't wedded to the "big" names, but can't justify spending two grand. I suppose it all keeps coming back to the same thing - whether there's a market that connects with what they are trying to do or not. If I can sell off all my old stuff for what I think might be possible, I may well spend some of it on one of these, though obviously not sight unseen. I wouldn't buy *any* guitar much about £200 without getting a chance to play it first, even a Fender custom shop.