This is me thinking with my fingers as I type but perhaps we need to augment and amend the content a bit?
We’ve been relying on the content growing organically and, for all the reasons stated, it just isn’t happening. Maybe it’s time to start pushing content onto the site to seed it (and the search engines) with content so that non-BCers start seeing GC in search results?
I think that within the overall guitar-playing community, there’s a distinct sub-group of learners. A much bigger group, and on a much longer journey, than those on BC and, if my experience was anything to go by, very intimidated by those who can play.
So perhaps the site needs a dedicated (and very visible) learner section where newcomers to guitar can have a “safe space” to ask dumb questions, get novice-specific advice?
Reviews of all the tuition sites out there, for example. Sites like Guitarbots. Who’s used them? Are they any good?
Within the general site, gear reviews - and, again, reviews of YT review sites.
Playing and composition videos (especially while we’re all locked away).
I know the site has the potential for all of this but maybe it needs a group of people to submit the posts and, most importantly for the search engines, start discussing them? It will feel artificial at first but that will change as the audience grows.....
Sorry, this turned out to be a bit more of a ramble than I anticipated but, hopefully, within all this blather there are one or two valid thoughts.
I think I need a lie down now.